What Do They Want
One of the hardest steps to learning successful negotiation is the paradox of knowing and honoring your goals while focusing on the other party’s needs at the same time. Why focus on their needs? Because that’s where successful negotiation begins and ends. If you can discover what they TRULY want and find a way to satisfy that need in the context of your own goals … you’ve got it made. At that point it isn’t really a negotiation as much as a deal finalization. Often, though, their real needs are not apparent to you … or sometimes even them! Somewhat …